10-steps from beer to blog
A beer tour with Enthusiastic Emily at ‘big Rock Urban Brewery’ and
a blogging Meetup with Marvelous Mari Kane who is the
BCATW (BC Association of Travel Writers) webmistress and WordPress expert brought the two processes together.
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A barley grain of an idea. The yeast, the hops, the distilled water.
Your niche? Ales, lagers, malts?
Amber, blonde, brown, dark, fruit, golden, IPA?
…from the hops
Find what works for you.
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Steep it: design blog well.
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Crush husks/find kernels/get to the grist (verb is grind): keep a clean, minimalistic style.
to the grain… grinding to grist
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Maintain a specific temperature to metabolize yeast to wort (grain sugars strained from mash tun) to make brew wort and fermented wort: Maintain your theme. Grow your idea.
In the shiny brewery, ‘2/3 of brewing is cleaning,’ says Emily.
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Settle and cycle wort, spray and turn up the heat: Use social media to get your wort/words out there.
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Sample: Keep refining your product. Know your host. Keep up with trends like ‘Periscope’!
Blogging & Brewing at ‘big Rock Urban Eatery’ with BCATW
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Taste: Stay true to your multi-faceted platform. Your brand.
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Test: Let Google tools help you…its analytics, trends, and keyword finders for SEO. Join groups. Go to meetups. Try a citrusy Mosaic Lager or a Great Cherry Farini Ale! Mull it over.
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Sterilize and whorl to settle: make blog shine and use photos that tell an unspoken/unwritten story.
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Cool quickly to avoid bacterial build up: Keyword tag it. Publish!
‘big Rock Urban’…so much product, so little time